What to buy in Korea — and what it costs back home

Find it before you fly, show the Korean name in the store, rebuy it at home.

이거 있어요?

Do you have this?

Every product page has a card like this with its Korean name.

Where to shop

Olive Young 올리브영
Korea's biggest health and beauty chain: skincare, makeup and wellness.
Daiso Beauty 다이소
The beauty corner at Daiso: budget skincare, tools and travel sizes.
Beauty pop-ups 팝업스토어
Brand pop-up stores open now, and how to get in.

Before you fly
Find what's worth buying and save it to your list.
Build my list
In the store
Show staff the Korean name, and see your total in won.
See the staff card
Back home
Compare prices and find where to rebuy online.
Price check

Daiso Sinsa Garosu-gil: A Walk Through the Beauty Floor
We walked the beauty floor of Daiso's Sinsa Garosu-gil store in Seoul: where each section is, what shelf prices looked like, and how to pay at self-checkout.
Daiso Beauty, updated Nov 9, 2026
How Much K-Beauty Can You Bring Home? Duty-Free Allowances for the US, UK, Australia and Canada
Before a big Olive Young haul, check your home country's duty-free allowance: US $800, UK £390, Australia AUD900, Canada CAN$200 or CAN$800.
Shopping Tips, updated Nov 9, 2026
Korean Sunscreen Labels Explained: SPF 50+, PA++++ and the Words on the Tube
What SPF 50+ and PA++++ mean on a Korean sunscreen, the Korean words for water-resistant and mineral formulas, and how to check it's a certified sunscreen.
Olive Young, updated Nov 9, 2026
Olive Young Tax Refund for Tourists: How It Works in 2026
Spend ₩15,000 or more, show your physical passport, and the tax comes off at the till. The limits, what's excluded, and when you need the airport instead.
Olive Young, updated Nov 9, 2026
Packing K-Beauty in Your Luggage: Liquids, Aerosols and Fragile Bottles
What goes in your carry-on, what goes in your checked bag, and how to get glass serums home in one piece — based on Incheon Airport's own rules.
Shopping Tips, updated Nov 9, 2026