Daiso Sinsa Garosu-gil: A Walk Through the Beauty Floor
We walked the beauty floor of Daiso's Sinsa Garosu-gil store in Seoul: where each section is, what shelf prices looked like, and how to pay at self-checkout.
Updated · Checked in store
The short version: Beauty is on the basement floor (B1), but you pay on the ground floor (1F). Most beauty items had price tags of ₩1,000, ₩2,000, ₩3,000 or ₩5,000 when we visited on 9 November 2026. Self-checkout screens offer English, Chinese and Japanese, so you don't need to speak Korean to pay.
This guide is based on our own visit and photos. Prices are what the shelf tags said that day; prices can change.
The store: Daiso Sinsa Garosu-gil (다이소 신사가로수길점) opened at the end of July 2026 on Garosu-gil in Sinsa-dong, Gangnam. It's a 724 m² store over five levels, from B1 to 4F, and the whole basement is given over to beauty and fashion. (Etoday, Herald Business) Show staff or a taxi driver 다이소 신사가로수길점.
- Address: 25 Garosu-gil, Gangnam-gu, Seoul (서울 강남구 가로수길 25)
- Nearest station: Sinsa Station (Line 3 and Shinbundang Line), Exit 8, about 450 m away
- Closing time: 10 p.m. (Naver Map, checked 9 November 2026)
The floors at a glance
The store has five levels. The floor guide by the stairs is written in Korean, English, Japanese and Chinese.
| Floor | What's there |
|---|---|
| 4F | Pets, sports, car care, tools, travel, camping, food |
| 3F | Cleaning, laundry, bath, storage, kitchen, Japanese imports |
| 2F | Stationery, wrapping, digital, toys, gardening, crafts, home fabric |
| 1F | Checkout, seasonal corner, health care, hygiene |
| B1 | Beauty, fashion, accessories |
If you only came for beauty, go straight down to B1, then come back up to 1F to pay.
B1: how the beauty floor is laid out
Each zone has a big sign in English and Korean, and the aisles are numbered (we saw 06, 07 and 08), so you can say "aisle 7" to a friend.
- Make-up (색조): the make-up counter has a lit mirror plus cotton pads and remover for trying products. (Herald Business)
- Skin care (스킨케어): a wall of brand panels. On our visit these included mimo by Mamonde, Medipeel, VT and Boncept by Tonymoly.
- Concern bays: shelves labelled Anti-wrinkle, Brightening and Slow-aging, each with a Korean subtitle.
- Mask pack (마스크팩) and Manicure / nail care
- Beauty tools: hair rolls, puffs, combs and brushes in aisle 08
- Hair care (헤어케어) and Body care (바디케어) along the back wall
- Men's care (남성)
"This month's best pick" carts
White wire carts with a blue 이달의 베스트픽 ("this month's best pick") sign hold the items the store is pushing that month, with the price on the sign. Because these change monthly, treat them as a snapshot. On 9 November 2026 we saw:
| Cart | Price on the sign |
|---|---|
| Sheet masks (마스크팩) | ₩1,000–2,000 |
| Kim Jeong Moon Aloe cream (김정문 알로에 크림) | ₩5,000 |
On the sheet-mask cart, the VT PDRN glow sheet masks (marked 데일리 케어, "daily care") and the Vaseline sheet masks had ₩1,000 tags. The VT lifting-type mask marked 스페셜 케어 ("special care") was ₩2,000.
"Korean Souvenir" carts
Some carts carry a KOREAN SOUVENIR sign in English, Japanese and Chinese. They're aimed at visitors. The one beauty item we saw on them was a Sea Grape Skin Pack (바다포도 스킨팩) for ₩5,000.
Hair, body and men's care
The hair and body care wall runs along the back of B1, with brand panels such as Moda Moda, Dove and Happy Bath above the shelves. Most of the price tags we could read here were ₩3,000 or ₩5,000.
The men's care stand had toners, lotions, cleansers and sunscreen from several brands, mostly tagged ₩3,000 or ₩5,000.
Testers and the beauty QR codes
- Testers: some displays have tester units with a 테스터 사용법 ("how to use testers") sign. Others had a 테스터 준비중입니다 card, meaning the tester isn't out yet.
- 뷰티 AI 상담사 ("Beauty AI consultant"): a QR code on the make-up shelves that opens a chat-style product advisor.
- AI 가상 뷰티 테스트 ("AI virtual beauty test"): another QR code for finding a lip colour. The sign's steps are: scan, choose a brand and shade, then test the colour.
We didn't check which languages the two AI tools support.
Paying on 1F
The self-checkout machines are numbered (1, 2, 3…). Here's how they work, based on the machines and signs we saw:
- Pick a language. The start screen offers 한국어, 汉语, 日本語 and ENGLISH.
- Scan each item at the slot marked 바코드 찍는 곳 ("barcode scanner"). There's also a handheld scanner for bulky items.
- Pay by card at 카드 꽂는 곳 ("insert card"). A sign says Samsung Pay and Apple Pay work by holding your phone to the reader.
- Rub off the security tag. Rub each scanned item over the pad marked 도난방지 자성 제거 ("security tag demagnetizer") two or three times. If you skip this, the alarm at the exit may go off.
- Take your receipt from 영수증 나오는 곳 ("receipt here"). A red sticker reminds you to take your card, wallet, phone and bag.
- Currency exchange: there's a money exchange machine near the entrance on 1F, if you're running low on won. Its labels show it also handles a prepaid card for transit and payments.
Tax refund: we didn't check whether this store offers tax refunds, and we couldn't find official Daiso information on it. Before you pay, ask a staff member: 택스리펀 돼요? ("Can I get a tax refund?"). For how tax refunds work in Korea, including claiming at the airport, see Olive Young Tax Refund for Tourists.
Before you go
- Go down to B1 for beauty, then up to 1F to pay
- Check the best-pick carts first. They change every month.
- Bring a bag. Leave room in your suitcase, and pack sheet masks in checked luggage: Packing K-Beauty in Your Luggage
FAQ
Which floor is beauty on at Daiso Sinsa Garosu-gil?
Beauty is on the basement floor (B1), together with fashion and accessories. The checkout is on the ground floor (1F).
How much are sheet masks at Daiso?
On our visit on 9 November 2026, the sheet-mask cart was signed ₩1,000–2,000, and the VT PDRN glow sheet masks were ₩1,000. Prices can change.
Can I pay at Daiso without speaking Korean?
Yes. The self-checkout start screen offers English, Chinese and Japanese, and you can pay by card.